Zeus Connex
ZEUS Connex needed a rebranding
So I created a complete visual identity and an intuitive website design.
Zeus Connex was a complete rebranding project, transitioning from their previous identity as GRH Comms to a fresh, modern look aimed at attracting a younger audience and small to medium-sized businesses. The company wanted a strong, text-based logo while keeping “ZEUS” as the focal point. We also helped them define a meaningful tagline, ultimately choosing “Communication through innovation.”
Web Approach
- The previous branding featured a paper plane icon, a thin font, and a warm color palette (yellow-to-red gradient). In addition the tagline was disproportionately small, rendering it illegible.
- The new design shifted to a bold, typographic logo, inspired by the greek god, it has a lightning style I created based on my sketches.
- The new palette has a blue, purple, and plum gradient to create a sleek and contemporary look.
- A hexagonal background pattern was introduced to symbolize data, information flow, and connectivity, reinforcing the brand’s focus on modern communication solutions.
Results
- The new identity gave Zeus Connex a stronger and more memorable visual presence, aligning with tech and innovation trends.
- The refined color palette and gradient effect modernized the brand, making it more appealing to their target audience.
- The hexagon pattern subtly communicated the company’s expertise in structured communication and digital networks.
Testimonial
"Oxygen Graphics are by far one of the best companies we have had the pleasure of doing business with. Their professional work ethics and drive to ensure your business gets exactly what you want and need are second to none. Every step of the process is covered with clarity. I would personally recommend Oxygen Graphics to anyone who wants to boost their business profile to the max.
Well done team..."
Well done team..."
Graham Hartle
Managing Director