Branding that builds trust.
I help businesses create brand identities that are strategic, distinctive, and ready to grow with them.
I spent a decade working in the UK, collaborating with ambitious brands in one of the world’s leading design hubs. Today, I bring that expertise to clients around the globe, offering thoughtful design, clear communication, and pixel-perfect execution to the city where I was born, Madrid.
Below are some logos I have created under the wing of Oxygen Elements (aka Oxygen Graphics) as a sole trader in the UK, and as an “autónoma” in Spain.
My process:
Every brand I create starts with a conversation. I dig into your business goals, target audience and unique strengths. From there, I move into concept development, iteration, and final delivery—making sure you feel part of the journey from start to finish.
Keep reading and discover the journey of a brand design
The Brand Journey
This is the process to obtain your amazing -and effective- new brand.
Brand Discovery
A deep dive into your brand’s purpose, audience and goals. I help you define what makes you different — and how to communicate it visually.
Logo design
(Primary, secondary & icons)
Adaptable logo suite that suits every context; from full layouts to compact spaces and social media profiles, and one colour options.
Colour palette & typography
Custom colour combinations and font pairings chosen for clarity, consistency and emotional impact across all platforms.
Visual direction & brand personality
Mood, tone, and art direction that reflect your brand’s style and values — the visual building blocks that give your brand character.
Brand guidelines document
A clear, practical guide that outlines how to use your brand correctly, whether you’re briefing a designer or creating content yourself.
Add-ons: Templates for social media, presentations or print
Custom colour combinations and font pairings chosen for clarity, consistency and emotional impact across all platforms.
Ready to create a brand that actually represents you?