Mack Studios
A rebranding for a new business structure
Previously known as Mack Hair and Beauty, the business rebranded to Mack Studios as it evolved into a modern, co-working-style space for freelancers in the hair, beauty, and wellbeing sectors. With the rebrand, the team aimed to communicate a more high-end, established, and contemporary identity that would reflect both their growth and their new business model.
The idea was to move away from the image of a traditional salon and create a brand that felt more aligned with luxury lifestyle spaces—inviting not just clients, but also professional freelancers looking to be part of something elevated and reliable.
Branding and Web Approach
- Conducted competitor research to understand how high-end studios and luxury brands position themselves visually.
- Designed a custom lettering-based logo using a refined serif font, subtly edited to ensure clarity and impact.
- Worked within a muted, elegant colour palette of green, sand, and beige as per client request, to convey sophistication and warmth.
- Developed a modern and user-friendly website, replacing their outdated platform and integrating an intuitive booking system.
- Created a full set of brand collateral, including business cards, gift vouchers, price lists, social media profile assets, and exterior signage, ensuring consistency across all customer touchpoints.
Results
- The rebrand received highly positive feedback from the team and clients alike.
- Mack Studios successfully attracted new clientele and freelancers, drawn in by the clean, elevated look and the improved online experience.
- The website is now not only more visually aligned with their brand values but is also functionally effective, contributing to smoother bookings and better user satisfaction.
- The owers were thrilled with the results, noting how well the visual transformation captured the studio's new direction.