Hello, my name is Irene
I spent a decade working in the UK, collaborating with a great variety of brands in one of the world’s leading design hubs. Today, I bring that expertise to clients around the globe, offering thoughtful design, clear communication, and pixel-perfect execution to the city where I was born, Madrid.
Design with Purpose
My work blends creativity with strategy and technical precision: whether I’m building a brand from scratch, designing a clean, user-focused website, or crafting the visuals that give a business its voice, I always aim for results that look good and perform efficiently.
Designs built to perform
Visual Branding
I don’t just design logos, I create complete brand identities. This includes colour schemes, typography, photography, taglines, brand guidelines, and other supporting elements, to ensure consistency and ease of use for anyone working with the brand.
Web Design
I create user-friendly, responsive websites that align with brand guidelines, using WordPress with Elementor or Divi, along with the necessary plugins. When needed, I also add custom HTML and CSS to improve functionality and design.
Graphic Design
From business cards to exhibition stands, and from custom AI-generated images to digital artwork created with Adobe or Affinity tools, I professionally prepare visuals for print or design impactful imagery for screens.
Why work with me
More than pretty visuals. I bring depth, clarity and reliability to the table.
A creative with a technical edge
My background in Technical Architecture means I think in systems, precision and structure.
Truly bilingual & international
I’ve worked in both English and Spanish across multicultural teams and industries.
Detail-obsessed and strategy-driven
Every pixel has a reason, and every decision aligns with your business goals.
Friendly and collaborative
I believe the best design happens when ideas flow openly and people feel heard.